After a long process, Apple has now finally confirmed that their acquisition of Shazam is complete. The music recognition service was first slated to be acquired by the Cupertino firm last year and Apple’s first course of business is to remove advertisements from the Shazam application.
According to the Vice President of Apple Music, Oliver Schusser: “Apple and Shazam have a long history together. Shazam was one of the first apps available when we launched the App Store and has become a favorite app for music fans everywhere. With a shared love of music and innovation, we are thrilled to bring our teams together to provide users even more great ways to discover, experience and enjoy music.”
In case you haven’t heard about Shazam before, it’s a popular service that identifies the names and lyrics of songs and their albums by simply listening to it. Its deciphering technology is obviously what Apple was after here, which will be more closely integrated into Siri in due course. Other than that it will still be available in a standalone application across iPhone, iPad, Apple Watch, iMessage and Mac.
We don’t have disclosed figures on how much the deal is worth, but according to a report from TechCrunch's Ingrid Lunden it is valued at $400 million.
Shazam also added: “We are excited to announce that Shazam has entered into an agreement to become part of Apple. Shazam is one of the highest rated apps in the world and loved by hundreds of millions of users and we can't imagine a better home for Shazam to enable us to continue innovating and delivering magic for our users.”